{"title":"Oribe","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eFor the Hair-Obsessed\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. Daniel Kaner, along with two partners including legendary hairstylist Oribe Canales, saw an opportunity in the professional hair care category to create a brand that offered a unique, boutique perspective within the segment. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eToday, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eThe Luxury of Performance\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt the outset, Oribe Canales felt strongly that his products should push the boundaries of performance. He wanted stylists and consumers to not just see — but feel — the difference. The founders worked with innovation labs and specialty collaborators around the world to create custom formulations that truly surpassed anything in the marketplace.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. And that’s just the beginning. Each product is tested extensively backstage and on set to ensure that it outperforms everything else.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhile the products are \u003cem data-mce-fragment=\"1\"\u003eultra-high-tech\u003c\/em\u003e, the \u003cem data-mce-fragment=\"1\"\u003eformulations are innovative and modern\u003c\/em\u003e — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eThe Fragrance\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhile most companies select a scent from a stock fragrance library, Oribe Hair Care was the first to use a fine fragrance in its hair products. The brand collaborated with a legendary 19th-century perfume house to blend its signature fragrance, Côte d’Azur. Embodying the glamour and warmth of the French Riviera, the bright, seductive, shared scent awakens with hints of sun-drenched \u003cem data-mce-fragment=\"1\"\u003eCalabrian bergamot, Sicilian orange, Aomori apples\u003c\/em\u003e and \u003cem data-mce-fragment=\"1\"\u003eleafy greens. Sandalwood, vetiver\u003c\/em\u003e and \u003cem data-mce-fragment=\"1\"\u003ecrisp amber\u003c\/em\u003e lend their soft, woody notes, while \u003cem data-mce-fragment=\"1\"\u003etuberose\u003c\/em\u003e and \u003cem data-mce-fragment=\"1\"\u003ewhite butterfly jasmine\u003c\/em\u003e, from Oribe’s native Cuba, create a sensuous and invigorating experience. 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